Ludovico Einaudi
The artist whose work I will be using is Ludovico Einaudi. Einaudi is a an Italian pianist and composer who works as a mainly classical composer, but incorporates elements of different musical genres such as pop and rock into his pieces to keep his music relevant. Einaudi has a large online presence. Einaudi has a very informative, extensive website which gives his fans lots of information. The website is in Italian, given Einaudi's nationality, but this is not an issue as google automatically translates all writing to English.
The link for Einaudi's website is below;
The website is fully functional, it is well set up with clear topic headings and sub headings to take the viewer to different sections.
Einaudi has a live feed with news of concerts, upcoming albums, tours, Television appearances and events that he will be attending which is a vastly beneficial feature.
There is a section on the website which is entitled, 'Bio' this consists of his family background, experience in the industry and influences for his music.
The contacts section of the page allows the audience to contact his management for bookings and different concert offices.
The music section has links to the albums available to buy, the score music which can be bought to play, the soundtracks/ scores and videos on Youtube which Einaudi has composed for, and lastly a list of Einaudi's works.
Lastly, the media element of the website, has links to photos, a discussion forum for fans, a press section which details Einaudi's reviews/ interviews and videos of Einaudi's such as interviews and time lapses/ performances.
The website contains informative videos such as this which give a behind- the -scenes look at the artist. The clip above contains Einaudi explaining the inspiration behind his new track, and playing exerts of it for the camera.
Interviews with the artist
The music blog, 'The Seventh Hex' interviewed Ludovico Einaudi regarding his album, 'Elements' published in August 2015. The interview discusses the creative process which allowed Einaudi to create his newest album; how Einaudi is inspired by other artists and how, despite his massive success he tries to stay true to the simple idea of communicating emotion through his music, that he used in the beginning, and throughout his career.
Please follow the link to the full interview below,
Einaudi has often been interviewed in other forms of media, such as online in magazine articles and newspaper spreads. To promote his newest album 'Time Lapse', Einaudi was interviewed for the Times, whereby he was called "The inventor of 'atmospherica'". The interviewer also noted how Einaudi brings a fresh, modern twist on classical music, which makes it relevant to the music scene, Adam Sweeting noted that, "somehow Einaudi’s music manages to bridge the gap between old-fashioned melody and harmony and the teeming rootlessness of this confusing 21st century"
Social Media Presence
Part of Einaudi's relevance to modern society is his interaction with fans via social media. Einaudi has utilised this tool to his advantage, having various pages and accounts such as Twitter, FaceBook, Soundcloud and a YouTube account. For example, the image below is a screenshot of Einaudi's Twitter page which he uses for promotion and updating fans with the latest information about his concerts.
Original Video
The song that I have chosen to use for my music video is 'Nuvole Bianche' (meaning 'White Clouds). The track has no official music video, given its classical nature, I feel that this is a benefit to my work as there can be no direct comparison between my video and an original. The videos for the song on YouTube which has been created by fans, often feature natural imagery. The video which is connected to the link below, is interesting as the creator has used time lapse scenes of natural settings to create a beautiful landscape which accompanies the song. Moreover given how the song I have chosen is slightly unusual in that there is no vocal accompaniment and therefore no lyrics, I have attached the sheet music to give a visual representation of the song.
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| The sheet music for Nuvole Bianche |
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| Screenshot from a fan made video |
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