Friday, 4 March 2016

Putting together the digipak


There have been multiple changes that I have made to my digipak, having been predominantly using Photoshop to put my digipak together I then switched to the program Indesign which is far more effective and gives a more finished and professional finished product. The above image is the format that I had been using, a template from Google, whereas I have been able to use the 'compact disc' feature of Indesign which creates the C.D. booklet format automatically. 


The above image is the initial double page spread that I was intending to use within my digipak. The lack of lyrics to my song, being a piano track, was slightly unusual as this is typically a common spread within digipacks, I therefore attempted to develop this convention by layering sheet music over the top of my image. However, on closer inspection I feel that whilst a good idea, in practicality this does not look as professional as I would like, and has no correlation with the rest of my digipak - thus whilst I am using the image as it does match my natural theme - I will not be layering the sheet music over the top.


I then experimented with multiple images to ensure I had the right images for my digipak, I decided not to include this image as in the digipaks I have researched they often include multiple pictures of just the artist to enforce the brand, therefore I decided not to use this image as it is a two shot and I feel that my target audience would be confused as to why I have included my artists' partner in the shot.


The above image shows the design process and my work within Indesign, my original images did not fit the template of the programme so I had to edit the images in Photoshop. I changed the size of the image, adding more sky to the image to ensure that it filled the space and used the blur and smudge tool to allow a natural gradient. Equally, I was able to increase the resolution of the images which allowed me to keep the font style and colour that I originally used when I placed the images in Indesign. 


Whilst my front and back cover are finished, I am adding the final touches to the inside double pages to my digipak. The above image shows the tree shot which I had originally layered sheet music over. I feel that this image is effective given the silhouettes and shadows created by the bleaching effect of the sunlight - the image also conforms to my classic/ naturalistic theme and I have referenced the inspiration behind it in a previous post. I have left space opposite the image for writing as I am conforming to conventions of a digipack to make my own realistic, therefore I will be using an acknowledgement page.


This is the final double page spread of my digipak, I have used a classic head and shoulder shot of my artist, as I have seen in the digipaks of popular artists such as Rihanna, Ed Sheeran and Beyonce. I believe the image to be effective given its simplicity, there is synergy between this and the previous image given the link of trees and nature/ natural landscapes. I have left space on this image also for writing to conform to the conventions of the genre, on this double page spread I will do either a profile/ meet the artist which replicates what my original artist has done within his own digipacks, or a letter to the fans - I feel that a letter to the fans may be more beneficial as this builds a relationship between the artist and the fans, gives a more personal feel to the digipak, and allows me the opportunity to use Photoshop to create a signature for my artist.   

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