Poster advert

Alongside my digipack, I also created a poster advert to promote the release of my artists' album, as is used by many popular artists. I used a combination of programmes to create my final product and am very happy with how it looks overall.

As can be seen from the above screenshot, I have used the same image as for my album cover, for my album poster. I chose to do this as I believe it conveys a sense of consistency and I really like the image as I feel that it is bold and simple so would draw the attention of my target audience. I used the same font and colour scheme as within my album cover, but have increased the size of the font to reflect the larger scale and space of the poster. There are multiple elements needed to fit with the conventions of music video posters, I started off with placing a five star rating and comment of a respected newspaper/ magazine as has been done by artists such as Ellie Goulding - however I was unsure about the placing of the writing at this stage, so continued to work on my poster.  

The next image shows the next stage of the editing process, I added another review to enforce the authenticity of the poster, adding details of the album being instore and available for purchase. Moreover, I then added social media icons, as this is potentially the number one way that modern artists market themselves and connect directly with their fans, therefore after researching I chose to include the Twitter, Facebook and Instagram icons as these are the top social media platforms used by successful artist such as Justin Bieber. However, I still was not happy with the placing of my writing and therefore moved my image to Indesign to add the final edits. 

Finished Product

This is my finished product. I made several changes to this image and feel that it looks much better than the previous attempt, the placing of the text and border enabled me to convey all of the key information. I moved the ratings and reviews down, placing them just above the horizon line to create a smooth line, and avoid the harshness of having the text just floating. I like this positioning as the artist name and album title are still the main feature, and the text no longer distracts from the actual image of the artist and landscape. Lastly, I added a black border at the foot of the image, as has been used by artists such as Ed Sheeran to communicate vital information. Within the border, I was able to announce the album as being instores and online, connecting my audience to the artist with his website information, I also used black and clear social media icons to give a smoother, more professional finish. Overall, I am very pleased with my final product, I feel that it fits with the rest of my digipack and music video, conforms to conventions of the genre by representing certain features such as ratings and website links, and looks authentic and believable as an album poster.