Marketing - My artist and inspirations

When putting together my digipak it was important that I took influence from my artist. Ludovico Einaudi is clearly passionate about nature and elements of nature/ this form of photography feature heavily on his albums, therefore a way of connecting my created artist to the original artist is through encompassing a part of this natural theme into my work.

 The above image is the album cover of one of Einaudi's albums, 'In a time lapse' this and the images used by group 'Kodaline' have influenced my work and I therefore have included the below image as one of my double page spreads in my digipak as a tribute/ emulation of their work - but will be adding my own twist to reflect my artist and music video.  

This image is one of the double page spreads for my digipak, it is very much in the style of Ludovico Einaudi and Kodaline, however I have added my own individual style to the image, playing around with the curves and levels in Photoshop. Moreover, I have since placed sheet music over the top of the image, lowering the opacity so that the shot can still be seen, whilst hopefully appealing to the audience as an additional feature to the digipack will be the opportunity to play the song themselves. Having looked at Einaudi's digipacks I have noted the synergy and the way that my original artist has utilised various forms of media for self promotion - this led me on to consider the marketing of my artist and music video. 

When researching Ludovico Einaudi originally I wrote a blog post on his social media presence and website,

 http://bethsa2music.blogspot.de/2015/10/the-original-artist.html

In the post I noted that Einaudi has a large presence online, he has an extensive Facebook and Twitter page, a great website and Itunes/ Spotify page, as well as more traditional marketing techniques such as posters. This form of marketing is used my most artists and I therefore have begun to create an online presence for my artist as this is a vital way of creating a fan base/ connecting with the fans, as well as being fantastic for self promotion. 

 The above image is a screen shot from the Facebook page I have created for my artist! It is a public page which states my artist as a musician and allows the fan to interact by messaging, liking and commenting on my artist's post. The power of social media is vastly evident from Adele's recent success (as is detailed in a post on my blog) and is a tool which practically all artists utilise. The benefits of social media are that it is free self promotion and is used by the majority of my target audience, I have used the album cover as the profile picture to further promote my album, and the bio states that the release date of the album is upcoming, to draw the fans' attention and create hype.

The final image shows some of the activities and features of my artists' Facebook page. I have created posts to interest my fans and promote the release of my album, I have shared a 'sneak preview' photo of the creation of my digipack to interest fans, as well as announcing the forthcoming release date of the album 'Changes' and sharing a location that my artist will be performing at, encouraging fans to come and meet my artist - these are techniques of advertising that I have recreated that are used by popular artists on social media. My artist will have used a mixture of free self promotion through social media, as well as the more traditional release of an album poster, this mixture of marketing is I believe conforming to the norm of the music genre and would help my artist to increase in popularity and expand his fan base.

The below link is for my artist's Facebook page, please feel free to have a look! 

https://www.facebook.com/J.S.musician/